Webinar by Intecracy Group: How IT Businesses Can Transition from Outsourcing to a Product-Based Model

On May 28, 2024, Intecracy Group held a webinar on the topic «How IT Businesses Can Transition from Outsourcing to a Product-Based Model.» The event gathered a large number of participants, including IT company leaders, project managers, and business analysts.

The webinar was aimed at helping IT companies understand the benefits of transitioning from providing outsourcing services to creating their own products. Participants received practical advice on developing and implementing product strategies, as well as learning about the main challenges and opportunities associated with this process.

The speakers discussed key aspects such as market research, product development, marketing strategy, and team management. Special attention was given to issues of financing and attracting investment for product development, as well as reviewing real cases of successful transitions from outsourcing to a product-based business.

Anton Marrero, Member of the Supervisory Board of Intecracy Ventures, noted:

— Transitioning from an outsourcing model to a product-based one is challenging but very promising for many IT companies. It not only allows for increased profitability but also strengthens their market position. We strive to help companies make this transition successfully by providing them with the necessary knowledge and tools.

Target audience: IT company leaders, project managers, business analysts, and all those interested in developing product strategies in the IT sector.